2019 Raptor Intel

[jzweedyk]

This is just my 2 cents, but of course they are going to maximize profit. This is a truck that up until recently (and still in California and other places) has been receiving a healthy ADM.

In my view, and I could be completely wrong, they planned this for quite some time. Doing enough to give it a differentiated feel from the current model, coupled with the press release highlighting the “new Ford Raptor” with new shocks, beadlock capable wheels, and an updated interior gave them an opportunity to raise the price of the truck as interest has grown the past few months. They did this instead of the normal “inflation/new year” price increase. To me, that is smart marketing, if it works.

They should be greedy on the Raptor if the market accepts it. This isn’t an entry level car/truck. There is really no competition for it right now and people have been paying extra. Also, depending on what happens, the ADMs could be lower or go away since extra dollars are already in the price. This could ultimately lead to goodwill because they would now be selling at MSRP and not over. I would be looking at all options if I were them. Start with an ADM where people will pay it. Don’t if the market won’t accept it, but they still make more money with the increase.

This group provides more info and educates more than the average consumer will probably ever know, but it probably represents a fraction of their Raptor sales. How many people are doing the research you and the people on this forum are doing?

For me, I’m willing to pay the increase. I was going to buy a 19 regardless of what updates were in it. I like the upgrade so it makes the increase more acceptable to me than if it was the same vehicle - their marketing worked on me, lol.

I agree 100%. Last time I checked Ford was a for profit company. Dealers are making big margins on this vehicle, so Ford wants part of it. Compared to standard F150s, dealers could cut the price of the Raptor by a couple of thousand and still make more money than they do on a 150. Ford probably figures if the price is too high, the dealers an adjust it, and Ford still makes more on it. I don't really like it either, but it is normal.

And if the tariffs are part of the problem, then I am OK with that as well. If I am going to spend $ 70K on an American truck (and I am) then I would want that $ 70K to support American Jobs, and help American workers, and hopefully use American Parts.

If the price is too high, buy a Chevy.

 

[lnferno]

You are correct! Confirmed with the dealer.. he said he was wrong. The Edge I posted was NOT Performance Blue but it is available on the 2019 Edge ST.

---------- Post added at 12:32 PM ---------- Previous post was at 12:19 PM ----------

Gonna try to redeem myself... here is a pic my dealer just sent of Performance Blue color swatch in the sun.

The color of our Explorer (that I posted earlier) is just called Blue Metallic. But I can see how those two colors could be similar in the right lighting.

 

[EMPAC623]

The color of our Explorer (that I posted earlier) is just called Blue Metallic. But I can see how those two colors could be similar in the right lighting.

Ford performance blue is raptor and edge

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[ddpt]

Price comparison on a build for 2018 vs 2019



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[EMPAC623]

Ford performance blue

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[Rhyu]

Ford performance blue

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Beautiful shade of blue. Was kinda iffy seeing the Performance Blue in the press cars but the production version seems a bit different.

 

[CP312]

Anyone know if the 801A price changed at all and if so to what?


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[Bluehinder]

Love it. Shark fin matches.

 

[Shadrack]

Anybody find out the answer to this yet?

I read on another thread that it was supposedly confirmed that the recaros will be heated and ventilated as well as 10-way powered. I have not seen anything released by ford, just what someone said that a ford rep posted on social media.

 

[pierceography]

Price comparison on a build for 2018 vs 2019



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Source? Per Ford's site, the base MSRP on a 2018 SCREW Raptor is $53,660. Was this from the 2018 model year launch?