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2022 Ford Raptor R Forum
Ford Raptor R Suspension Discussion & Modification
Who wants to bet they stick with Fox Shocks!
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<blockquote data-quote="melvimbe" data-source="post: 1735291" data-attributes="member: 35314"><p>This assumes that the market size for Raptor/TRX is set and was not impacted by the introduction of the TRX in any way. There were surely a lot of Ram fans, or V8 fans, who got into a TRX that never would have considered the Raptor. There are also a ton of Raptor Gen 2 owners who moved to TRX who never would have gotten into a Gen 3. And how many people never really considered either of these trucks, but got wind of the Raptor/TRX 'war' and decided to join in. Honestly, I just don't think you can assume that hypothetical Raptor sales would have dropped if there was no supply shortages to deal, as there are way too many other factors to deal with.</p><p></p><p>Looking at a different case, I don't think you can say that every Bronco sale is a lost Wrangler sale, as the introduction of the Bronco brought in a ton of customers who would have never purchased a new Wrangler.</p><p></p><p>Related, we've often said that competition is good for the consumer. Besides having more options, auto makers are forced to innovate, rather than stay stagnate and satisfied with the market they own. Don't you think that innovation will get more people interested in the market?</p></blockquote><p></p>
[QUOTE="melvimbe, post: 1735291, member: 35314"] This assumes that the market size for Raptor/TRX is set and was not impacted by the introduction of the TRX in any way. There were surely a lot of Ram fans, or V8 fans, who got into a TRX that never would have considered the Raptor. There are also a ton of Raptor Gen 2 owners who moved to TRX who never would have gotten into a Gen 3. And how many people never really considered either of these trucks, but got wind of the Raptor/TRX 'war' and decided to join in. Honestly, I just don't think you can assume that hypothetical Raptor sales would have dropped if there was no supply shortages to deal, as there are way too many other factors to deal with. Looking at a different case, I don't think you can say that every Bronco sale is a lost Wrangler sale, as the introduction of the Bronco brought in a ton of customers who would have never purchased a new Wrangler. Related, we've often said that competition is good for the consumer. Besides having more options, auto makers are forced to innovate, rather than stay stagnate and satisfied with the market they own. Don't you think that innovation will get more people interested in the market? [/QUOTE]
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2022 Ford Raptor R Forum
Ford Raptor R Suspension Discussion & Modification
Who wants to bet they stick with Fox Shocks!
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