I like Les Schwab for tires, especially for my wife's car, that way no matter where she is there is a shop that will help her as best as possible (they have great service and every town in Oregon (Washington, Idaho too) has a Les Schwab).
As for truck tires, yeah, I get most from there, my winter tires are Toyo MTs that I purchased at LS-had them drilled & studded along with siped-but they are more expensive, summer tires are General Grabber Xs MTs that I bought in spring 2021 and had LS install them. I would have purchased tires from LS this last spring, but with the tire shortage I had to just find tires and bought the Generals from TireRack. My Jeep has a set of Maxxis BigHorn MTs for winter and BFG KM2s for summer (Maxxis from LS, BFGs from Discount-LS could get the BFGs but almost twice the $$ and at the time BFG was only mfr making mud tires in the 33" size to fit without a lift).
For service and warranty, I go with LS, unless the cost is just too much for mud tires.
For truck tires LS carries Maxxis, Dean/Cooper, and some Toyos in stock, and, they can order about anything you want, but if you have a tire failure they won't have the other brands in stock, and you will have to wait for a replacement if needed....they will warranty any tire they sell and the warranty is built into the price (Discount, which there is one here in town, sells the warranty as extra, plus they charge for rotations and re-balance, which for truck tires, especially mud tires or large sizes, they really should be re-balanced every time you have them rotated).
I like the Toyos the best, and they are USA made although Japanese owned; Maxxis are good, mostly, but are made in Taiwan; Dean/Cooper are USA made and now owned by Goodyear, but I think I read they are/were bought out by someone else, but can't seem to find anything on it.
I like the General Grabber X3s I bought, General is USA made, owned by Continental Tire based in Germany.