Mitsubishi a failed company??? You might want to take another look. Their market cap is more than 10x more than Ford. There are 40 major companies under the Mitsubishi umbrella.
I'm referring to Mitsubishi Motors, which is a failed company. They have been effectively bankrupt twice, first in 2004 when they were bailed out by parent "Mitsubishi Group" and then in 2016 when they were bailed out by Nissan absorbing them into their "alliance" after their global fuel economy scandal. Mitsubishi products are and have always been complete garbage, their sales are near the bottom, and their brand is worth nothing.
It would have been better to just let the brand die, but that does not align with japanese culture. They will support all of their domestic companies at any expense to maintain the GDP of their small island, regardless of losses. In the case of Mitsu, Nissan stepped in before the Japanese government did. In the case of the others, they're all government subsidized.