I've had horrible luck with the last 3 sets of Goodyear tires we've owned. The last 2 Audi's we bought had Goodyear tires from the factory. The treadwear was horrible on those cars until we replaced them with Michelins. We also had 3 tires we had to replace because of bubbles in the sidewall on the A4. We live in Texas and potholes are virtually non-existent here compared other states so 3 tires with bubbled sidewalls obviously there is a quality issue there. I just replaced the tires on the S5 we bought and it only had 25k miles on it because the tread was nearly gone already. We drive our cars hard but not to the point of replacing them at 25k miles, that's a joke. We also used to run the Goodyear Marathon tires on our car haulers/boat trailer. They are made in China now and don't last either. I know this is a totally different tire but from my experience BFG, Michelin, and Maxxis make a much better product.