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For anybody that is on the fence, the SGM got me the 35 for Father's day 2013.  These coolers are awesome, and just as good as a yeti, but AMERICAN made, by a TEXAS company.  I had a potential seal issue on my cooler last fall, and they sent me out a new cooler.  I had the replacement cooler in 2 days delivered to my door after I made the call to customer service.  I used the shipping box of the replacement cooler to ship the cooler with the potential seal issue back to Icehole, as I did not have to return my old cooler before I received the replacement cooler.


If you need a reason to push you over the fence, I'll give you a couple:


1. Bulletproof coolers, and will hold ice as long as any of it's competitors.

2. GREAT customer service.

3. American made.


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