Disclaimer: Links on this page pointing to Amazon, eBay and other sites may include affiliate code. If you click them and make a purchase, we may earn a small commission.
2 they are doing the same thing that they did when they canceled the Ranger they do not want the raptor to compete with the new bronco
Canceling the Ranger so that people would look at the more expensive F150 makes sense. Cancelling the Raptor so that people will look at the less expensive Bronco does not. That would only make sense if the margin on Broncos is significantly better, which I really doubt. I do think there is some market overlap between the Raptor and Bronco, but there's no reason to think there isn't room for both vehicles in the market. At the rate their going, no one's going to be able to get a Bronco except through preorder for the next couple years anyway.