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In reminds of the Ridgeline, sort of a truck for people who've never really had a truck before.  I would bet people would be able to get over the lack of noise, but other things you traditional get with a truck would be missed.  It does not look rugged at all, and there won't be much ways to mod it, improve it, make it yours the way truck, and Jeep, enthusiast will want to do. Couldn't they have designed it so that existing after market cosmetic products would fit?  Either they don't know their market, or the expect to build a market out of people who don't currently own a truck.