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Message: <blockquote data-quote="TannerK17" data-source="post: 1474031" data-attributes="member: 38050"><p>As mentioned, there is bonuses for hitting certain numbers of vehicles sold. There is also what is called “hold-back”. For every vehicle sold, the manufacturer gives the dealer a certain dollar value for that vehicle. I remember when I worked at a powersports dealership when going to college, side by sides had a little bit of profit it them (I’m talking less than 10%) but the dealer also got around $1,200 for each unit sold directly from the manufacturer for a specific vehicle. I won’t name this vehicle or manufacturer, but it’s a thing. Hence why some dealers will dig way below MSRP when they have low overhead, because they know they have the hold back money plus the volume bonus. I almost bought an F-150 back in December the sales manager mentioned that they were into their hold back to try and move the truck, so I’d assume this exists in the vehicle sales world too and probably exists on Raptors too. Just food for thought!</p></blockquote><p></p>