+1
Yeah 1st-Gen Raptor wasn't "limited" but they were fairly difficult to come by, difficult to order. Very few sitting on lots (except for dealers with markups). Production was more or less limited by Ford. People could find them at invoice but no big discounts like a regular truck.
Based on several interviews, the next Raptor will be more of a full production vehicle, another trim level if you will, similar to a King Ranch or Platinum F150. It should be relatively easy to walk into any Ford dealer, haggle a little off sticker, and place your order. Just like the new vette though, first months will be tough to get one, and many dealers will have markups.